Unity Completes Rebrand

Unity Construction Services Inc., a construction management and general contracting firm, specializing in commercial properties, recently completed a rebrand of the company.

The 15-year-old construction firm, based in Sayreville New Jersey, has built a solid reputation for integrity, dependability, and quality. As the company has evolved and their portfolio of finished projects has developed, the firm’s leadership recognized the need to elevate its perceived value.

Owner Robert M. Hertling explains, “Unity has always been more than a company, we are a family. And our teamwork and hard work ethic have been tremendous assets over the years. We knew we needed to tighten up our image and our brand to reflect the very high-quality work we perform.”

This undertaking involved and in-depth evaluation of the firm’s messaging, logo, stationery, collateral, and website, all of which have been redesigned by an award-winning branding agency, Splendor Design Group, of Red Bank, NJ.

“It was important to all of us that the firm we chose to work with really understand what makes Unity so unique,” Hertling explains. “We were looking for more than just a ‘new skin’ – we are ready to take this business to the next level and showcase our projects and capabilities like never before.”

In addition to branding and web design, Unity also recognized the need to publish its projects beyond the website. “We are all on our phones all day long,” says Hertling. “Whether we like it or not, smart phones and social media are a way of life. We are looking to connect and strengthen our relationships with our partners and clients, wherever they may be.”

Unity’s new efforts will include regular updates and publishing to social media, as well as blog articles, project spotlights, and email newsletters.

“Much of our work comes through referral, and many of the projects we take on are with repeat clients. That’s a great testament to the kinds of relationships we value, and it’s exciting to build upon this through our marketing efforts.”